Want to know the key ingredient to a successful marketing campaign? Strategy.
Sure, this involves defining your audience and key messages, but it’s much more than that.
A good strategic plan also includes an understanding of the best channels to reach your audience and how to deliver it – while sticking to a budget. This disciplined approach serves as a roadmap to keep your campaign on track and moving forward.
Our recipe for success is through the subtle approach of promotion through education. This time-tested formula has proven to be an effective way to build client profiles and reputations.
Press relations is not just about press releases. We take your customer success stories or your expert knowledge and turn it into quality content of interest to the agricultural media. This style of farmer-to-farmer communication and educational insight is an effective way to publicise proven benefits about your products and services.
Publications and technical literature
If you want a newsletter, magazine or digital publication producing then we can help. Editorial planning, feature writing, photography and design – we do it all.
Need an ad designed? We’ve got you covered. How about a brochure to send out to clients? No problem. We can also help with brand development. Most importantly, we know the difference between a Holstein and Hereford or maize from OSR. This means we can bring your ideas to life in a way that your audience will engage with.
If you want to discuss a brief please contact one of our consultants.
Videography and Photography
From tromping through a muddy field with a camera, writing script, conducting on screen interviews to editing footage, we can transform your message into a visible format.