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Yamaha has welcomed the return of the Royal Highland Show as an opportunity to help buyers learn about new machines in person for the first time. The brand will exhibit the widest range of its products in the UK this year and is urging visitors to use the event as a way to order early.

Marketing Manager Jeff Turner says:

“We appreciate that some machinery has been in short supply during the pandemic, and we urge buyers to meet us at the Royal Highland Show so we can help them order in time for when they need it the most. Many of the products will be new to the show which will offer visitors a unique opportunity to experience them for the first time.”

The core agricultural range, including the Grizzly and Kodiak ATVs, will be joined by motorcycles, side-by-side and even marine products such as the WaveRunner personal watercraft.

“The Royal Highland Show is an important event in the Scottish agricultural calendar, and we have chosen to embrace this with our biggest stand and widest range of machines. For the first time we will be bringing our 42ft artic display unit and over 12 different product lines. This will enable visitors to see the variety of products available through our Scottish dealer network and place orders early for new and existing models,” he explains.

The machinery sector has experienced a challenging two years, with supply of products to the UK being held back due to the pandemic and the global supply chain issues around component shortages for items such as microprocessors, along with the ongoing disruption in shipping and container deliveries. However, Yamaha is keen to buck the trend and take full advantage of the Royal Highland Show to demonstrate that by planning ahead, customers can secure the machines they need.

“There is no substitute for meeting and talking to people at an event. With the support of dealers Fraser Robb and Stirlings Marine, we have brought together the largest display of Yamaha machines ever exhibited at the show which we hope will demonstrate our commitment to supplying the machinery Scotland needs,” he concludes.