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With the use of Electronic Identification (EiD) ear tags set to become compulsory in all cattle in the future, Allflex will be attending this year’s Beef Expo event to offer its advice to beef farmers to ensure their tagging procedures are fully compliant when the new regulations take effect and to explain how the technology can add real value to their businesses through improved herd management and monitoring.

Whilst the final deadline for the compulsory use of EiD tags has yet to be confirmed by DEFRA, the National Beef Association’s Beef Expo which takes place at the J36 Rural Auction Centre in Cumbria on Thursday 23rd May is the perfect event for farmers to ensure they fully understand the proposed regulations and for them to get to grips with what will be required to ensure their businesses are fully compliant when the new rules take effect.

 That is according to Pete Hansford, Livestock Identification Product Group Manager for Allflex, who encourages anyone who is unsure of how the regulations will affect their business to visit the Allflex stand at the Expo.

“With the compulsory use of EiD tags on the horizon for all cattle, Allflex is committed to providing beef producers with the necessary help and advice to ensure their tagging policies conform to the proposed rules in the most cost-effective way,” Mr Hansford explains.

“Beyond simply meeting the new legal requirements for the way cattle are tagged and movements are recorded, embracing EiD technologies to capture valuable performance data on an individual animal and herd-wide basis also gives producers the opportunity to make informed management decisions which will ultimately improve their herd’s profitability: whether that’s using EiD equipment to monitor growth rates or to record health treatments, or merely to log cattle movements, adopting EiD tags ahead of the compulsory deadline will bring significant efficiencies to modern livestock systems.”

The first step to ensuring beef units can comply with compulsory EiD is for farmers to find out which technologies will best suit their specific needs and how to integrate these into their current farming practices.

“With a long heritage in this sector, Allflex is therefore looking forward to offering impartial advice to visitors to the Beef Expo to help them make the right choice to ensure their investment in EiD not only conforms to the new rules but also provides the best solution for their farming business in the long term,” Mr Hansford adds.

Allflex is currently offering interest-free packages on a range of livestock handling, weighing and EiD equipment with 0% finance and fixed monthly payments making the transition to electronic identification more affordable than ever.

For more information about EiD tags and tagging devices visit the Allflex stand (number 57) at Beef Expo on 23rd May or go to