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Farmers in Great Britain buying Volac-manufactured calf milk replacer can claim two free bags of product with every pallet purchased during May, June and July 2020.

The British family-owned company has asked its merchant partner distributors to support this free product offer as a practical way of supporting local calf rearers during the on-going coronavirus crisis.

“We hope that this industry support initiative will help to relieve some of the financial pressure farmers are currently under at this unprecedented time for the country. What’s more, at a time when the British public is being urged to support British farmers by buying locally-sourced food, we’d also like to support our farmer customers with a saving on their investment in Volac calf milk formulas made from milk produced on British dairy farms,” explains product manager Samantha Sampson.

“This early summer free product offer is intended to help those customers – who might be facing difficult decisions at the moment surrounding their youngstock rearing – to continue feeding their preferred calf milk formula of choice.”

Volac says that its product supply chain remains fully operational but urges farmers not to stockpile to challenge this already pressurised situation.