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Takes the guesswork out of herd management by giving farmers access to advanced cow monitoring system with zero upfront costs.

Allflex Livestock Intelligence has announced the launch of a subscription-based version of its popular SenseHub beef and dairy cow monitoring solutions.

‘GO’ is a simple and affordable subscription which enables farmers to utilise Allflex Livestock Intelligence’s SenseHub monitoring system with zero upfront costs. The subscription service gives users access to all the necessary SenseHub equipment, installation, tags and applications for a single monthly fee and allows full flexibility to change or add to their system as their needs evolve. Customers can select either a two- or five-year contract and will receive equipment and software upgrades as and when they become available.

The new subscription service is available for all SenseHub application plans (Starter, Advanced and Premium) and can be used to monitor multiple populations or groups of animals including cows, heifers and youngstock. GO also enables users to use a mixture of Allflex’s intelligent ear tags and/or neck collars.

Crucially, the subscription-based service gives users access to priority-level service support, with customers also benefitting from a full programme of onsite and online training modules including regular webinars and on-farm support to ensure they are able to get the most from their system. All equipment is also covered by a continuous warranty which lasts for the full duration of the subscription.

Commenting on the new package, Paul Mitcham, monitoring sales manager for the UK, says: “The new GO package highlights Allflex Livestock Intelligence’s commitment to provide a fully supported, service-based solution to herd improvement by offering beef and dairy farmers an affordable, simple and flexible route into the use of herd monitoring technologies.

“With no upfront costs and no hidden extras, GO gives farmers access to the full suite of SenseHub monitoring hardware – including our intelligent ear tags and/or neck collars plus the necessary antennas, controllers and any applicable training and support – for one affordable monthly payment which is calculated according to the number of tags or collars being used and the application plan on which they are registered.”

The new subscription package offers complete flexibility, with customers able to increase the number of tags/collars and to upgrade their application plan at any time. Coverage can also be expanded as and when the herd grows to ensure all groups of cows, heifers and youngstock are monitored.

“GO future-proofs the farm’s investment into herd monitoring and offers farmers complete peace of mind by giving them access to the very best technology with none of the financial risks or capital depreciation losses,” Paul Mitcham adds. “With a GO subscription there are no unexpected costs. Instead, all the equipment, installation and applications are included within the monthly fee, with Allflex providing a comprehensive warranty programme to ensure the system remains completely up-to-date and fully functional at all times.

“All tags, software and ancillary hardware are also automatically updated as and when new upgrades are launched, with farmers therefore able to enjoy all the benefits of herd monitoring – improved herd fertility, enhanced productivity and fewer health issues – without any of the upfront costs, servicing expenses or renewal charges associated with more traditional purchasing models.”

For farmers who prefer to own their herd monitoring equipment, SenseHub and Heatime Pro+ will remain available to purchase on a traditional upfront basis via with Allflex Livestock Intelligence’s ‘UP’ purchase scheme.