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Allflex appoints new livestock EiD product manager

Allflex, part of the Antelliq group of companies, has appointed Pete Hansford to the newly created role of product group manager for its range of livestock identification products.

Based at Allflex’s UK headquarters in County Durham, Mr Hansford will oversee the company’s range of livestock identification products which includes Tissue Sampling Tags and Electronic Identification (EiD) tags as well as a wide array of own-brand and Agrident tag readers and Gallagher weighing equipment.

A key part of Mr Hansford’s role will be to work alongside Allflex’s trade partners and to connect with livestock farmers to help them to understand how to get the maximum value from EiD technologies and how to conform to the Government’s impending EiD regulations in the most beneficial and financially viable manner.

“With DEFRA looking to make EiD in livestock compulsory by as soon as 2020, Allflex is committed to providing cattle producers with the necessary help and advice to ensure they fully understand the implications of the proposed regulations and to help them conform to the new rules in the most cost-effective way,” Mr Hansford explains.

“Embracing EiD to capture valuable data on an individual animal and herd-wide basis enables producers to make informed management decisions which will ultimately improve their herd’s performance and profitability.  The first step is therefore for farmers to consider which EiD reading technology will best suit their specific needs and how to integrate this equipment into their current farming practices. With a long heritage in this sector, Allflex can play a lead role in supporting farmers to make the right choice to ensure their investment in EiD tags and stick readers works hard and provides the best solution for the long term.”  

Mr Hansford will also oversee Allflex’s range of Tissue Sampling Tags: “The successful eradication of diseases such as Bovine Viral Diarrhoea (BVD) is dependent on the ability to accurately and rapidly identify Persistently Infected (PI) animals and to isolate these animals before they can spread the disease to the rest of the herd.  The simplest and most cost-effective way of identifying infected animals is to use Tissue Sampling Tags (TSTs) as part of the normal tagging process for all newborn and recently purchased cattle.

“We will therefore be working with the trade to connect with farmers to explain the benefits of tissue sampling and continue to work alongside industry initiatives such as the Gwaredu BVD scheme in Wales to promote best practice herd management strategies for successful disease prevention and eradication.”

Pete joins Allflex following 18 months at Betafence UK (Sheffield) where he headed up the company’s agriculture division which manufactured a range of cattle, sheep and deer fencing.  Prior to this he spent seven years at IAE (Industrial Agricultural Engineering), the UK’s leading manufacturer of livestock handling equipment based in Stoke-on-Trent.  Here he was an Area Sales Manager with responsibility for key accounts and business development in the East of England and the Midlands.  Pete joined IAE having spent a number of years with Gallagher Power Fence UK where he was an Area Manager with responsibility for key accounts and merchants stores.  He also spent two years developing the market for the Gallagher range of EiD tag readers, load bars and weigh scales ahead of the Government’s legislation which made EiD compulsory in the sheep sector.