A
Rare Combination
ABC is a full service communication consultancy
that aims to help you reach more effectively the people
you wish to influence – be they the end users of your product
or service, your distributors, your employees, the media or other
industry opinion formers.
We pride ourselves on a highly accountable service based on the rare
combination of sound market sector knowledge, long-standing industry
contacts, strong relationships with the specialist media, and expertise
in the full range of corporate and marketing communication skills.
From simply raising your profile in the appropriate press, to the
development and implementation of fully integrated communication campaigns
using traditional and new media, we’ll help you get your messages
across.
Advertising, Design and Direct Communication
Whether the brief is to build a brand, drive off-the-page sales, or
design and cement a corporate identity and positioning, we can help.
Creative concepts and campaigns are developed by the objective ABC
team, then supported and executed by outside design specialists when
required.
We have extensive experience in planning and producing business-to-business
direct mail campaigns, which include list sourcing right through to
results evaluation.

Media Relations
Successful media relations is based on an ability to serve the end
reader audience, the editor and the client at the same time. Effective
press coverage is achieved through a combination of sound journalistic
skills, key message understanding and established relationships with
known editors and writers (staff and freelance) specialising in an
industry sector. Whether staging a press briefing or placing a keynote
feature, we’re proud of our reputation of delivering quality
coverage for our clients. |
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