ࡱ> '` bjbj ;& & & & & & & : 84N<: rU(L   <<J TTTTTTT$FWhYLU& j"jjU& &   ,Ub b b j|& & Tb jTb b G& & L  `hQ|uI&UTBU0rUIfZb ZLLLZ& Njjb jjjjjUUb jjjrUjjjj: : : $ ^: : : ^: : : & & & & & &  Media ReleaseSyngenta Seeds expands leadership team with Global Cereals Business Development Manager 15 July 2009 SYNGENTA Seeds has announced the appointment of Charles Bensley-Bromilow into a new role as Global Cereals Business Development Manager. Based at the companys Fulbourn offices in Cambridgeshire, Mr Bensley-Bromilow will report to the companys Global Head of Cereals, John Bloomer, and will be responsible for exploring and developing new business opportunities for the companys plant breeding technologies. Commenting on the new role Mr Bloomer said: As the world population grows and changes in diet see calorie intakes increase across Asia, there will be a need to produce more food from fewer hectares in an environmentally sustainable manner. With our businesses in seeds, seed care, crop protection and biotechnology, Syngenta overall is in a strong position to help. Plant breeding will play a key role, and our cereal seeds business intends to use technology responsibly to help growers meet the worlds growing wheat and barley demands. As a global business development manager, Charles will work alongside our local teams to ensure our technologies fully suit our customers and end users evolving needs. Mr Bensley-Bromilow joins Syngenta from d3o Lab where he was a board member and Vice President Strategy and Finance.He has previously worked for Adidas as General Manager in Singapore and in their corporate headquarters in Germany, as well as acting as an independent consultant in business planning and strategy.He is a graduate of Virginia Tech in the US and holds an MBA from London Business School. Commenting on his new appointment Mr Bensley-Bromilow said: I am very excited about the opportunities we have in Syngenta to combine technological expertise with plant breeding skills to address key industry challenges. This applies in the wheat market but also in continuing our growth in the barley market. It is an exciting time to be joining Syngenta with the tremendous focus on expanding our position in cereals. Over the last five years Syngenta has invested in growing its global cereals business, moving to number two in terms of royalty income from wheat and barley, John Bloomer points out. In barley, he says the company has seen a growth in its malting barley from its original New Farm Crops business in the UK to move into a position of leadership in Europe, while also developing its hybrid barley in the feed sector, most recently launching in Germany. In wheat, investment in the UK, France and Germany including acquisitions, investment in its Cambridgeshire-based plant breeding facilities and in accelerated breeding techniques using double haploids and markers has recently seen the company make a comeback in the UK market with the introduction of high-yielding varieties Duxford and Gallant. In addition, investment in US and Canadian wheat under the Agripro-Coker and recently acquired Resource Seeds brands has seen the company become the market leader in North American wheat, says Mr Bloomer, while investment in Australia has seen the creation of LongReach Plant Breeders, a joint venture with Pacific Seeds. -ends- For further Press information please contact: John Bloomer Global Head of Cereals Syngenta Seeds Ltd Tel (direct): +44 (0)1223 883501 Mobile: +44 (0)7711 597447 E-mail: HYPERLINK "mailto:john.bloomer@syngenta.com"john.bloomer@syngenta.com Robert Hiles Head of UK Cereals Syngenta Seeds Ltd Tel (direct): +44 (0)1223 883503 Mobile: +44 (0)7730 928074 E-mail: HYPERLINK "mailto:robert.hiles@syngenta.com"robert.hiles@syngenta.com Notes for Editors: Syngenta is one of the world's leading companies with more than 24,000 employees in over 90countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.        page  PAGE 2 of  NUMPAGES 3 SyngentaSeeds Ltd. CPC4 Capital Park Fulbourn Cambridge CB21 5XE Telephone: 01223 883400 Fax: 01223 882238 www.newfarmcrops.co.uk page  PAGE 1 of  NUMPAGES 3 !)>Eklmrwx= >  $ / > P Z b   0 1 2 ? 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